Do you want to increase the number of customers raving about your ice cream business? With so many other manufacturers out there in the USA, it might seem like an uphill battle to compete against more established companies. This doesn’t mean however, that it’s impossible to beat them. Even if you’re just starting out, you can carve out a distinct place in the industry by utilizing effective marketing strategies. Following are 6 of the most effective ways to increase the exposure of your ice cream business in the USA.
In today’s digital era, using traditional marketing techniques might appear as if you’re taking one step backward. However, when implemented correctly, these techniques can still offer you plenty of advantages. Take note that this doesn’t entail purchasing ad spots on TV and radio, something that probably require more than your allocated budget. You can simply opt for print ads which cost considerably cheaper. Sending out flyers, putting up banners and other traditional marketing methods can be just what you need to get started.
Social Media Marketing
Who doesn’t use social media nowadays? It’s really staggering to see the user base of social media platforms. Facebook, for one, continues to enjoy an upward tick in number of users. And what’s great is that you can create accounts on these platforms without spending a single penny. Of course, you’d want to invest in compelling and share-worthy content. You also need to engage with your followers and prospective customers. Social media offers an excellent opportunity to share to other people what your brand is about and what sets it apart from other ice cream businesses in the USA.
Search Engine Optimization
Are you aware that most websites rely on search engines for most of their traffic? According to studies, more than 90% of transactions that happen online begin with the use of search engines. Just take a moment to think about what this can do for your business. By increase your search engine rankings, you can bet that you’ll increase brand recognition as well. And when people start recognizing your brand, a surge in sales inevitably follows. Be sure to optimize your website by using the right SEO strategies.
Another way to increase your presence in search engines is by using PPC marketing. This is a great way to instantly drive search engine traffic especially if you have a new website. By targeting the right keywords, you can show up for highly relevant terms used by your target customers. You also do not have to wait several months before you climb up the organic rankings. Using PPC means you can show up on top of the organic listings, which means better exposure almost instantly.
By now, it’s clear that online users prefer watching videos over reading large blocks of text or viewing images. You may want to consider creating entertaining videos about your brand to capture the interest of your target audience. For instance, you can share how your ice cream is created. Or perhaps you want to create a video ad similar to those you see on television. The ad can then be shared through your social channels to increase brand exposure.
Another sneaky way to generate more exposure is by creating your very own referral program. Now, this might be a little complicated at first, but your effort will pay off eventually. This can be in the form of giving coupons to customers who bring a friend during their purchase. You can also offer discounts to compel people to try out your ice cream. A simple referral program can be just what you need to spread your brand through word of mouth, which is the most powerful form of marketing.